Farm Bureau members in Virginia have a new way to show their pride.

“Friend of the Farm” decals are turning up on windows and vehicles statewide—a reminder of how Virginia Farm Bureau has, for 90 years, upheld a promise to advocate for agriculture and preserve the things that make Virginia special.

A little over a year ago, Virginia Farm Bureau Mutual Insurance Co. set out to better share Farm Bureau’s values and purpose with current and potential customers. That work has resulted in a new look for the VFBMIC website, and a pilot advertising campaign was launched earlier this fall, with a television spot and radio and digital ads in the Charlottesville, Harrisonburg, Lynchburg and Roanoke areas.

The ads note that when members and prospective members purchase insurance from Farm Bureau they are supporting agriculture, thereby preserving the Virginia way of life.

Farm Bureau Insurance also has begun publishing a series of informative e-books, including An Insider’s Guide to Auto Insurance in Virginia, An Insider’s Guide to Life Insurance in Virginia and An Insider’s Guide to Virginia Winter Safety. For more information, contact your Farm Bureau agent or your county Farm Bureau office today.