RICHMOND—As people venture out into the seasonal weather, road users are reminded to pay attention and use caution.

October, November and December have the most pedestrian crashes, with 6 p.m. to midnight being the most fatal time frame, according to Drive Smart Virginia.

And statistics show roadways continue to get more dangerous. Virginia Department of Motor Vehicles crash data reports there were 1,699 crashes involving pedestrians in 2023, a 15.1% increase over 2022. Of those, 133 were fatal.

Additionally, there were 590 bicycle-involved crashes with 15 fatalities, a 36.4% spike from 2022.

Those statistics are a good reason why drivers, cyclists and pedestrians should all take steps to protect themselves and others on roadways—especially during October as safety groups mark Bicyclist and Pedestrian Awareness Month.

Through its “See and Be Seen” campaign, Drive Smart Virginia—of which Virginia Farm Bureau is a founding member—urges everyone to do their part in keeping roadways safe.

“All road users deserve to feel safe whether driving, walking or bicycling,” says Kristin Pettway, DSV executive director. “Let’s all share the road and be attentive, focused, courteous and respectful. Remember that lives are at stake.”

Drivers should slow down, eliminate all distractions, and drive sober. Virginia law requires that drivers allow at least 3 feet of space between their vehicle and others using the road, including cyclists, pedestrians and people on scooters or in wheelchairs. Drivers also are required to stop for pedestrians in crosswalks and should always stop to look for pedestrians and cyclists before turning.

Low light conditions during dawn, dusk and nighttime present significant dangers to cyclists and pedestrians. Drivers should always use headlights and be aware of blind spots, especially if driving a larger vehicle.

When venturing out on the road, cyclists should ride in the same direction as traffic, while pedestrians should walk facing traffic. Remain visible by wearing bright or reflective clothing and using lights, especially at night or during inclement weather.

Pedestrians should cross the street at corners or intersections and use crosswalks when available. Remember to look left, right and left again before crossing. Also, avoid distractions like looking at cellphones, keep an eye out for vehicles turning right on red, and be aware of vehicles’ blind spots.

Cyclists should take measures to stay safe by obeying traffic laws and signs and wearing a helmet. Avoid distractions like phones and listening to music—it’s illegal in Virginia to wear earphones in both ears while riding a bike. Be vigilant for pedestrians, roadway hazards, and potentially dangerous situations like cars turning or backing up.

Media: Contact Rich Jacobs, DSV, at 804-929-2988.